Sold for $1.9 Billion
Pepsi acquired the healthy soda brand Poppi for $1.9 billion. Also, Lilly Singh has launched a media network for South Asian creators.
I went to The Sidemen’s $6.1M Charity Match
I flew to London to cover The Sidemen Charity Match and I spoke with KSI, Logan Paul, Mark Rober and MrBeast. Plus, Instagram is doubling down on DMs.
Selling Deepfakes for $1.4 Billion
Metaphysic, Miles Fisher’s tech company, was acquired by DNEG. Also, creators raise more money from VC’s than ever before.
Terrible Mistake
7-Eleven fired IanOnYouTube for posting videos at work. Also, MoistCr1TiKaL staged his own retirement only to reveal it was a pointless joke.
The Super Bowl for YouTubers
The NFL is giving former athletes the Access Pass Porgram and organizing a game between Kai Cenat and IShowSpeed. Also, Creator Clash is back.
Future of YouTube…And Coffee?
YouTube’s CEO, Neal Mohan, announced their big bets for 2025. Also, Emma Chamberlain has opened her first coffee shop in LA.