Welcome to Created, the newsletter that’s more reliable than your camera’s autofocus. Here’s what we got today:
- Why Haley Kalil put her content on NYC sidewalks
- Amelia Dimoldenberg’s Hollywood pivot
- Best thumbnails of the week
Haley Kalil Just Put Her TikToks on 4,000 NYC Screens
Haley Kalil just struck a deal to have her TikToks run across 4,000+ LinkNYC screens throughout New York City.
And she’s not getting paid for it. Instead, she did it for exposure.
Escaping the Algorithm
“When you’re a creator, you just want more eyeballs,” she told Digiday. “Whenever you can get visibility from something that isn’t algorithmic, it’s a success.”
Picture this: A commuter scrolls past Haley on TikTok in the morning…then sees the same clip looping on a kiosk that afternoon.
That repetition builds recall.
It’s old-school reach and frequency — the strategy advertisers used long before algorithm feeds existed.
Everywhere There’s a Screen, There’s Inventory
This isn’t just about LinkNYC. Airlines, stadiums, and live events need content to fill their screens.
That’s why:
- Delta partnered with YouTube to stream creators like Nick DiGiovanni and Michelle Khare on seatbacks
- Creator-led ads now dominate the Super Bowl
Our Take
Physical space is becoming another distribution layer. But what makes this smart is that Haley didn’t change her content.
She’s not launching a Netflix show or producing a brand-directed campaign. LinkNYC is simply amplifying videos she already made.
That matters.
Creators used to fight for algorithm reach. Now they’re expanding beyond it — without losing what made their audiences show up in the first place.
Amelia Dimoldenberg To Produce Her Own Romantic Comedy
Amelia Dimoldenberg is heading to Hollywood.
The Chicken Shop Date creator is developing a romantic comedy with Amazon MGM Studios’ Orion Pictures.
And she’s not just starring in it — she’s producing it through her own company, Dimz, Inc.
What's Happening
She’ll play a by-the-book celebrity journalist whose life unravels after a routine interview turns romantic.
Dimoldenberg is developing the project herself and producing it. Which means she’s coming in as a creator & owner — not hired talent.
Why This Is Bigger Than A Rom-Com
Amelia didn’t start in film. She built Chicken Shop Date from scratch — awkward interviews ‘dates’ in fried chicken shops that somehow turned into one of the most recognizable celebrity formats online.
Over time, she:
- Built a global audience of 3M+ subscribers
- Launched her own production company
- Became a two-time Oscars red carpet correspondent
- Started an academy to support young creatives
Now she’s using that leverage to originate a studio film.
This is the shift. Creators aren’t crossing into Hollywood as talent. They’re showing up as producers, owners, and executives.
And Amelia isn’t alone. MrBeast produces Beast Games for Amazon Prime through his own Beast Industries Studios, and Mark Rober is producing his Netflix original under CrunchLabs.
🎯 Weekly Roundup: Thumbnails
Why we love these YT thumbnails:
- Luxury hotel staff + tiger on a leash is absurd enough to demand context (Michelle Khare)
- “Break the #1 Rule” paired with a timeline graphic promises insider knowledge (HillierSmith)
- “Is this cheating?” + Playboy magazine creates instant tension (Tejas Hullur)
- The raw realism of the Red Bull wingsuit shot pulls you in immediately (Red Bull)
🚀 Weekly Outlier
This video by Tyler Speers has 756K views, which is 16.8 times higher than the channel’s average. Here’s why it took off:
- Built-in Drama: Clear time goals + live splits turn every lap into a mini cliffhanger.
- Escalating Structure: Each mile gets faster, raising the stakes every round until the sub-5 finale.
- Competitive Chemistry: Familiar creator collabs and banter with authentic suffering, trash talk, and redemption arcs.
🏆 The Created Referral Program
Know someone who’d also love this newsletter? Refer them and get gifts.
Refer 1 friend: you’ll get my Infinite Ideas book. It’s my 8 best tips to find viral ideas for your next upload.
Refer 5 friends: you’ll get my Top 50 Thumbnails book. It includes a detailed breakdown of why they work so you improve your packaging.
Trust me, these books are packed with more tips than most paid courses.
Copy this unique link and email, text, or post it: [RH_REFLINK GOES HERE]
👋 See You Inside
Join our Discord of 5,700 creators who help each other grow and give feedback on your ideas, videos, and thumbnails. Totally free.
Nothing great is created alone.
– Jon
Want to advertise with us? Go here.
Was this email forwarded to you? Join here.
Have a tip or story we should cover? Submit here.
