Welcome to Created, the newsletter that’s more satisfying than filming the perfect first take. Here’s what we got for you:
- MKBHD stars in Oprah’s AI Special..and what we learned
- Logan Paul, MrBeast, and KSI launch Lunchables competitor
- Outlier of the week
MKBHD Stars in Oprah's Special about AI
Oprah Winfrey took on AI in her new Hulu special called AI and the Future of Us.
It featured big names including Sam Altman, Bill Gates, and Marques Brownlee aka MKBHD.
The special was yet another notch in Brownlee’s belt as one of the most powerful people in tech. Not just YouTube.
But it also shed light on 2 things:
1) AI is getting good...scary good.
Brownlee showed how AI can instantly generate videos and voices, making it impossible to tell what’s real versus not.
He compared it to the early days of cars and the internet — initially confusing, with potential for great and terrible outcomes.
Over time, we figured out how to regulate it to make the new tech safe and accessible.
With YouTube recently adding tools to detect AI-generated versions of your videos, it’s clear we’re still in the early innings.
2) AI is way moving faster than we thought.
“The rate of change in the world and the economy from this, we haven’t seen it yet. And just because we haven’t seen it yet doesn’t mean we can get complacent,” Sam Altman, CEO of OpenAI, said.
Translation: buckle up.
The barrier to create content is about to be lower than ever. Typing ideas to generate fully-fledged films will soon be reality given how fast AI is moving.
So what's this mean for creators?
In a world where AI helps anyone create on steroids, brand and trust will be even more important.
The creators who have an edge? Those who started before or during this AI boom period we’re in now.
Think about it.
Today, you can watch a creator and get a sense of how much work they put into their video.
Sure, parts may be made with AI: images in their thumbnail, dubbing if they have, or editing with tools like OpusClip.
But fast forward 5 years.
It’ll be harder to know who’s truly behind the videos you’re watching. What’s “real” vs not as Brownlee said. Nevermind all the copying and cloning until regulations kick in.
So building trust will be that much harder. Another reason it’s better to start creating content now.
Logan Paul, MrBeast, and KSI Launch Lunchables Competitor
Logan Paul, MrBeast, and KSI teamed up to launch Lunchly, their take on Lunchables.
The announcement was first teased on Logan’s Instagram as “the next chapter.”
Each Lunchly box comes with:
- Bottle of Prime
- Mini Feastables chocolate bar
- Eentrée of choice: pizza, cheese crackers or nachos
Background:
- Logan Paul and KSI launched PRIME in 2022. By 2023 it sold $1.2 billion.
- MrBeast launched Feastables in 2022. By 2023, it made $100 million.
- Now, they're teaming up to take on the market Lunchables has dominated for decades.
Quote: “I think this could be bigger than Prime,” Paul said.
With Lunchly hitting stores at the end of this week, we’ll see if the sales can match the hype especially with some expressing concern over its healthiness.
MrBeast replied: “I think giving them a higher quality version at roughly the same price is a net good imo and why we launched Lunchly. Also as we get economies of scale and can get things cheaper we will be only improving the product more.”
🎯 Weekly Roundup: Thumbnails
Here’s why we love these YT thumbnails. Hopefully, they inspire your next one.
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- Mechanical arm beneath the boat grabbing a submarine hooks your interest (fern)
- Makes you wonder ‘What’s wrong with a medicine cabinet?’ (SciShow)
- Cheap price tag on the tiny house catches your eye (President Chay)
- Masterfully lit glowing cube promises a big discovery (Corridor Crew)
🚀 Weekly Outlier
This video by Isaac Carlton has got 1.6M views though the channel has 104K subscribers. That’s 18 times higher than the channel’s average, according to Spotter.
Here’s why it took off so you can apply to your next video:
- Bold Promise: The concept hooks you instantly, can you film a movie with a $9 camera?
- Raising the Stakes: Isaac turns the concept into a story by weaving in production problems; low quality, lost footage, and tech fails.
- The Payoff: Isaac legitimately creates a film with the $9 camera, and the result is solid — give it a watch here.
🏆 The Created Referral Program
Know someone who’d also love this newsletter? Refer them and get gifts.
Refer 1 friend: you’ll get my Infinite Ideas book. It’s my 8 best tips to find viral ideas for your next upload.
Refer 5 friends: you’ll get my Top 50 Thumbnails book. It includes a detailed breakdown of why they work so you improve your packaging.
Trust me, these books are packed with more tips than most paid courses.
Copy this unique link and email, text, or post it: [RH_REFLINK GOES HERE]
👋 See You Inside
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– Jon
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