I Spent 11 Days with MrBeast

December 21, 2024

Welcome to Created, the newsletter that’s more valuable than an iPhone charger when you’re on 1% battery. Here’s what we got today:

Behind The Scenes with MrBeast

This week, Jimmy “MrBeast” Donaldson premiered Beast Games, his $100M show on Prime Video.

I actually spent 11 days with Donaldson on set while they were filming. Including the finale.

I spoke with everyone from contestants to crew. I had a lot of questions given the news around the show.

So we made a 4-part video series about it.

Our first video explored the first episode of Beast Games.

"This is establishing dominance."

That’s how Donaldson described his approach to making Episode 1.

“A lot of people who watch the [Amazon show], do not watch my YouTube videos,” Donaldson said. “I wanted to instantly hit them with, ‘Hey, this is crazy.'”

“I also had to throw a little diss at other shows. Normal shows have a million dollar grand prize. Beast Games has a million dollars in first minute and 42 seconds.”

Breaking over 40 Guinness World Records

Beast Games broke many records while filming, including:

Before dropping people through trapdoors, Donaldson added: “We did over 2,000 practice drops with stunt professionals. The platforms were severely padded, and below them sat a crash pad topped with four feet of foam.”

To prove the point, Jimmy even dropped his mom on one of the platforms.

What happens off camera

The show itself is fast-paced but the filming was much slower between takes.

That’s because they repeated the rules of each challenge several times before cameras started rolling.

“When I would announce the challenges and describe them, every single thing had to be run through the standards and practice team to make sure that I was describing things correctly, where everyone understood it,” Donaldson said.

Stay Tuned

It’s hard to sum up my thoughts on Beast Games in one post. Or even one video. Which is why we turned our 11 days of footage into several.

Subscribe and ring the bell on our channel so you don’t miss it.

MoistCr1TiKaL Unveils Twitch vs YouTube Earnings ($84,000 For A Video)

Red Sox vs Yankees. Lakes vs Celtics. And now…YouTube vs Twitch.

Well, at least when it comes to live streaming.

Charlie White, known as MoistCr1TiKaL to his 21.9M fans, is sharing his earnings on both platforms. Let’s just say…it’s wild.

The Breakdown

MoistCr1TiKaL compared earnings from two of his biggest videos:

As MoistCr1TiKaL put it:

“On Twitch, when the stream ends, it’s basically forgotten—that’s lost media. On YouTube, when the stream ends, well, now the journey’s just begun. There’s no telling what that can generate.”

YouTube streams may underperform live, but their longevity makes up for it.

If streaming revenue is a stew, Twitch brings the heat while YouTube lets it simmer—earning far beyond the stream’s end.

The Case For Multistreaming

The Takeaway

For creators, multistreaming is becoming a necessity. Here’s why:

Twitch VODs Lack Monetization: While Twitch does save VODs for 60 days, they’re not monetized, regardless of views. Essentially, once a Twitch stream ends, it’s gone—leaving money on the table.
YouTube’s VOD Advantage: On YouTube, streams are automatically saved as VODs and monetized, continuing to generate ad revenue for weeks or months.
Shorts for Discoverability: YouTube also gives creators tools like Shorts, which boost discoverability even while the livestream is still running. Creators like IShowSpeed have teams clipping highlights in real-time, bringing in new viewers mid-stream and driving VOD engagement after.

With exclusivity contracts disappearing, creators like Ludwig are returning to Twitch and embracing multistreaming.

He recently announced his return, saying, “I don’t know what the split will be. And I say ‘split,’ because I am absolutely going to be doing some streams on Twitch.”

For streamers who want to maximize reach and earnings, leveraging both platforms strategically might be the smartest move.

🎯 Weekly Roundup: Thumbnails

Here’s why we love these YT thumbnails. Hopefully, they inspire your next one.

1. ’You Crashed’ pop-up + buried skier wearing Vision Pro grabs attention (Zac Alsop)
2. Distorted face stops your scroll (Stuff Made Here)
3. Transparent burger labeled ‘Real meat’ creates instant confusion (Angelia Mor)
4. Absurd cone-shaped car + massive view count sell it as a must-watch (tree)

🚀 Weekly Outlier

This video by Tyler Bell has got 5.1M views which is 101 times higher than the channel’s average. Here’s why it took off:

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💰 Job Board

🏆 The Created Referral Program

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Trust me, these books are packed with more tips than most paid courses.

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👋 See You Inside

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– Jon

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