Trump’s Creator Strategy
Donald Trump appeared on Adin Ross’s livestream. Also, Hailey Welch (aka “Hawk Tuah girl”) sold $65,000 in merch.
Going Broke…Or Going For Gold?
Olympians like Simone Biles and Alicia Schimdt are turning to TikTok to win sponsorships. Also, Reddit grew 11% in 2024.
Don’t Sue Me But…
TikToker Sydney Nicole Gifford sued creator Alyssa Sheil for copying her style and aesthetic. Also, YouTubers weren’t nominated for the Emmys.
So Good…It’s Scary
YouTube movie critic Chris Stuckmann sold his film Shelby Oaks to Neon, the distributor behind Oscar winning Best Picture Parasite.
He Broke TikTok…From His Bathroom
Jordan Howlett got 12M followers on TikTok by filming himself speaking to his bathroom mirror. Also, YouTube launches “eraser tool”.
The $15,000 Problem
Three takeaways from VidCon 2024, which was the 10th time I was there. Also, why are creators struggling to make $15,000 per year?
He’s Got Balls…And They’re Worth $275K
The business behind JonPaulsBalls, the TikToker who sold $275K worth of designer soccer balls. Also, how Chenell Basilio grew her newsletter.
YouTube Just Changed…Forever
YouTube launched Thumbnail A/B Testing. We explain what it is and how it works. Also, TikTok announced new AI tools called Symphony.
He’s Not Playing Games…
Popular streamer Ludwig launched Offbrand Games and sold his ownership stake to his employees.
Spotify’s Big Bet…How It’ll Impact You
The Sidemen launched their new reality show called Inside, which got 8M views in 4 days. Also, Spotify partnered with Nebula.