Welcome to Created, the newsletter you’ll always open instead of your Premiere timeline. Here’s what we got today:
- Why Hailey Welch sold her X account for $325K
- Inside IShowSpeed's record breaking Europe stream
- Outlier of the week
Hawk Tuah Girl’s $325K Exit
Hailey Welch, better known as the “Hawk Tuah Girl,” allegedly sold her X account for $325,000 to a crypto meme page.
It’s a wild twist in her rags-to-riches story.
After getting millions of views on her TikToks, starting Spotify’s #11 podcast, and getting a documentary deal…could the sale of her X account spell trouble?
More importantly, does it signal a bigger trend?
The Rise And Fall Of Hawk Tuah Girl
Welch became internet famous overnight after a street interview in June 2024.
She rode that moment fast: launching merch, signing with Jake Paul’s Betr, and creating a podcast, Talk Tuah.
But just as fast, things started to unravel. Last December, she launched a Solana-based meme coin, $HAWK, that hit a $490M market cap…
Then it crashed over 90% in hours as founders of the coin sold their holdings. Welch claimed she didn’t profit, and while she says the SEC and FBI cleared her, the controversy lingered.
$325K for a Username?
Now, her X account has been wiped and rebranded as Up Only Memes — a crypto meme page with no trace of Welch or the viral brand she built.
The most recent post is a screenshot of a DM that says, “Would you be interested in selling your X acc for $325K.”
Fans are calling it “the final cash-out.” Others joked she’s “paying off legal bills.”
Worth noting: selling your account is not permitted in X’s terms of service, and could result in permanent account suspension.
Our Take
Welch’s story isn’t unique. But it’s a reminder that going viral is easy, and staying relevant is hard.
Some creators can turn 15 seconds into a career:
- Khaby Lame built a 161M+ following with viral silent reaction TikToks
- Brittany Broski turned “Kombucha Girl” into a legit podcasting and YouTube career
But remember ‘Damn Daniel‘? From Vine fame to appearing on Ellen, the buzz faded fast. After two YT uploads, the duo called it quit with 10K subscribers.
Welch had the momentum. But after a few short-sighted moves, we’ll see if she can ever recover her audience’s trust.
Inside IShowSpeed's Record Breaking Europe Stream
On July 13, IShowSpeed made streaming history during his marathon multi-stream from Europe.
He became the #1 currently watched live streamer on both YouTube and Twitch — at the same time.
The Numbers
- 437K live viewers on YouTube
- 48K live viewers on Twitch
This marked Speed’s first Twitch stream in 4 years, following a 2021 ban for violating community guidelines.
A 2025 Comeback Tour
Speed kicked off his “Europe Tour 2” on July 7 — a sequel to last year’s trip, which peaked at 309K concurrent viewers.
So far, he’s streamed from Croatia, Greece, Estonia, Latvia, and more.
In Greece, he linked up with NBA superstar Giannis Antetokounmpo. In Estonia, he raced former NFL quarterback Robert Griffin III — and won twice. In Turkey, he got pranked by the popular Turkish chef CZN Burak.
Oh, and his driver casually mentioned he used to drive Michael Jackson…and said the crowds for Speed are even wilder.
The Planning You Don’t See
To pull off seamless multistreaming, even while flying, Speed’s team uses Starlink internet on private jets.
It’s something he hinted at in our interview:
“One day I want to do a stream in space. Once I get in contact with Elon Musk… I want to stream on a plane while I’m flying.”
While his streams often feel chaotic and spontaneous, Speed also told us they’re carefully engineered.
“I’m a live streamer and I can’t livestream without no internet…That’s always my first [thought]: internet. The second [thought] is: can we film? Who’s there? What’s the place? Got to get in contact with the place. It’s a lot.”
Our Take
Speed isn’t just streaming. He’s producing a global spectacle in real time.
In an era where IRL streaming is booming — and creators are becoming international celebrities — this tour shows what’s possible when ambition, internet, and logistics collide.
And if he gets that call from Elon? Don’t be surprised if he’s streaming from space next.
🎯 Weekly Roundup: Thumbnails
Why we love these YT thumbnails:
- Cutaway view of a propeller + “The Weirdest Torpedo” text instantly creates curiosity (Steve Mould)
- Perfect colors + stylized text instantly sell the “cinematic film look” idea (Andrew)
- 1000 MPH label + flaming baseball makes you wonder: is this real or just a trick shot? (Dude Perfect)
- Colorful gadgets + crisp composition make this gear grid visually pop (Noah Kane)
🚀 Weekly Outlier
This video by Brycn Spycn has 1.1M views, which is 2,384 times higher than the channel’s average. Here’s why it took off:
- Fandom Meets Filmmaking: A well-crafted fix for a specific nitpick, blending fan-edit culture with real scientific accuracy.
- Striking Visual Concept: Reimagines Oppenheimer using real nuclear test footage to create a more cinematic and accurate explosion.
- Built-In Audience: Taps into massive interest around Oppenheimer, drawing views from fans.
💰 Job Board
- Mark Manson is looking for a video editor
- Rian Dorris is looking for a thumbnail designer
- Louis Weisz is looking for a video editor
🏆 The Created Referral Program
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Trust me, these books are packed with more tips than most paid courses.
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